*This is a collaborative post.
Generating conversions through an online PPC campaign has become somewhat common practice for a number of businesses within the last few years as many are looking for immediate results that SEO optimisation cannot provide in such a short time frame. But with the cost per clicks soon mounting up, getting the balance of conversions and cost can be difficult, but not impossible. To help you out, we have compiled a list of our top tips to help you decrease your cost per lead whilst seeing the same level of conversions.
Conduct An Ad Performance Review
One of the first things you should do when looking to reduce your cost per lead is to conduct a performance review on your most recent ads. This will then analyse each ad text as well as the landing page performance. If you then find that the landing page is not performing but the ad has a high click-through rate, you can then pair this ad copy with an alternative landing page. This will then provide you with a higher conversion rate at a lower CPL regardless of whether you use one of the PPC agency London has to offer or decide to do it in house.
Improve The Quality Of Your Ads
If you are finding that the ad copy is not performing well enough then it may be worth rewriting the copy to entice people to click. Though this may take time to have the results that you want, this could in term give you a higher conversion rate whilst minimising your cost per click. When making the copy, it is important for it to be relevant as well as stand out with clear call to actions as this will lead people to click.
Target Based On Behaviour To Eliminate Wasteful Spending
Though segmenting your audience can seem like a time-consuming process, it can actually benefit you in the long term when it comes to eliminating wasteful spending. By targeting your audience based off of behaviour, you are then more likely to see a higher conversion rate. The money that you are then saving can be spent on another relevant keyword as this can then optimise the campaign to the fullest potential for the best return of investment.
Stop Wasting Money On Low-Performance Keywords
If you are implementing a PPC campaign that is sending funds on both high performing and low performing keywords, investing the money wisely will help to reduce the cost per click. By monitoring the prices of keywords as well as selecting them based on relevancy, this will help you to manage your funds much better. Though this can take time, the use of a specialist agency will aid in making keyword changes and adapting the campaign to ensure that it is working as efficiently as possible to ensure the utmost success for your business and their online marketing campaign.
Check Performance By Device
The final way that you can decrease your cost per lead is by checking the performance per device. If you are finding that most of your interaction takes place on, mobile devices, it may be worth focusing your attention on these keyword terms as this will help to lower the amount spent per click. If you find that this changes later on in the campaign, this can then be adapted to ensure that you are always targeting the correct audience.
Regardless of whether you are enlisting the help of a PPC agency or you are running your own PPC in house, there are a number of ways that you can lower your cost per lead without ruining the overall performance of a particular campaign.