Alfa Romeo have launched a new campaign in aid of Heart Research UK, encouraging fashion conscious members of the public to ‘get smart for hearts’ by wearing one of six specially designed pocket squares to support the charity’s fight against heart disease.
The limited edition pocket squares, priced at £14.99 each, are handmade in Italy using 100% Italian silk and designed by some well-known faces from the worlds of sport, business and fashion.
Design contributions have come from Dragons Den star and entrepreneur Peter Jones CBE; Team GB long jumper Chris Tomlinson and actor Tom Ellis (shown above), together with fashion label PPQ and 2012 Alfa Romeo Young Designer of the Year Janine Clark.
Pocket squares, the fashion accessory à la mode among the sartorially inclined, have enjoyed a resurgence in popularity thanks to the likes of the Mad Men wardrobes and dapper Brit style icons such as actors Benedict Cumberbatch and Matt Smith, and musician Tinie Tempah. Major fashion labels including Dolce & Gabbana, Dunhill, Hermes and Louis Vuitton have all produced pocket squares as part of their recent collections.