Thursday afternoon saw a little trip over to the Superdry Press Day at their flagship store in Regents Street for the launch of their Autumn/Winter 2013 range.
There were cupcakes galore and a coffee machine to ensure you were fueled up for the divine treats they had in store for you.
They have obviously kept a few of their stable items such as the worlds softest jumpers, and their quirky tshirt range, which has some great new colours and designs.
But a lot of the new range has ‘grown up’ an awful lot. I’d say it’s on par with Jack Wills and is more than suitable for wearing to the office, or even for a big night out. I need the shorts and blazer combo in my life, I don’t think I can wait until launch!
The trouser range is extensive and the prints are amazing; leopard, acid wash and floral to name a few. The chinos come in such an array of colours that there’s no excuse to not own a pair, there’s something for everyone.
The male smart jackets are stunning! I know what I will be getting my partner in crime for Christmas this year! The fairisle jumpers were incredibly cute too, so I may just have to get one for myself!
We also found out that Superdry have a beauty range! I’ve never felt a brush as soft as this, and the range of colours for nail varnish etc. are amazing. When it’s time to renew my make up bag I will certainly be making a few purchases.
Besides all of the clothes, and cupcakes, there were two lovely ladies giving hand massages and manicures with Superdry products.
I’m not one to say no to a hand massage! I experienced the coconut and shea hand cream that made my hands feel incredible, they certainly needed it.
After my luxurious hand massage, we headed over to the awesome magic mirror and posed away. I loved my Nordic-themed headband and glasses! The partner in crime even wore a hat for this occasion, this has to be a first!
I’m a huge fan of this new range and will be purchasing as much of this I can, well as much as my bank balance will let me!