If you’re going to make a scene at London Fashion Week, then you need to do it properly! Drink Me Chai did just that!
They unveiled a sensational dress made using its branded packaging; 500 vibrantly coloured sachets of Spiced Chai Latte and Tea:latte were painstakingly sewn onto the skin coloured mesh body to create the chic modern catwalk design.
Leading upcoming British costume and dancewear designer Brad Dykes, 27, who made the dress, has previously made garments for one of TV’s popular celebrity dance shows as well as music stars such as Lady Gaga and Justin Timberlake. It certainly turned some heads, and they are right on track with colouring for A/W14…
I was lucky enough to be part of the team presenting the dress to the press, so here are a few of my behind the scenes snaps…
Arriving at LFW filled with excitement!
Our lovely model Liz, and photographer Jon.
Liz looking fabulous!
Fashion bloggers and publications loving the dress!
Abi, from Drink Me Chai PR’s Team, carrying the wonderful dress over the cobbles in Somerset House.
Even more attention from the press!
This was such a great morning, and the dress was loved by everyone!
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