*This is a collaborative post.
Proper UX design is all about satisfying users by enhancing the usability, efficiency and accessibility of different elements appearing on your website. UX design has been a buzzword in recent years and for a good reason. By mastering this subtle art, you’ll be able to keep the users of your website for longer and make them more likely to buy what you offer.
On the other hand, if you provide a negative brand experience, 53 percent of consumers are unlikely to read your content ever again.
Photo by Pixabay / CCO
So, let’s dive into five critical tips to get you started with website UX design.
Users come to your website for many different reasons. Some of them look for information and “how to” content. Others are at a more advanced stage in the buying cycle. They might be looking for specific information about your services and pricing.
Make sure that you take into account all these different possibilities when designing your website. Do your best to understand the goals and needs of different types of user and design a website architecture to cover these needs in the most seamless way possible.
Users are far more likely to respond to the designs and patterns they encountered before. These elements store in their short-term memory, which makes them more recognizable at any given moment.
You should take advantage of this phenomenon and group similar functions of your website or app under likewise design patterns.
When the users first come to your website, they’ll see that some of the elements are cropped because there’s not enough space on the screen to fit in everything you want to show.
But this might be an advantage. There is a principle of closure in UX design, which states that we perceive objects as a whole, even if they are incomplete.
That means that most users will instinctively scroll down “below the fold” to check out the rest of the cropped content. It’s an excellent way to lead users into further exploration of your website.
Blue is always associated with links, so do your best not to use it for any other purpose. Also, watch out for contrast, especially on a mobile website, since screen glare can make your page unreadable. Moreover, try to keep a similar color pattern for each category of web or app elements. Of course, it all depends on the visual identity of your brand, but you should probably have only a single color for your CTA across the whole website.
There is a principle of symmetry in UX design, which states that users love to see web elements divided into an even number of symmetrical parts. It’s a simple idea, but it’s often overlooked by web designers.
Make sure that there’s some balance between the elements on the screen. As web users, we naturally seek this equilibrium, and if we don’t find it, we that something is amiss.
When your website doesn’t provide users with a satisfying online experience, they will go elsewhere to meet their needs. The online competition is too high for you to ignore the basic and proven principles of UX design.
The ideas listed in this article are only the beginning. You should make sure to gather up more resources and learn everything you can about the discipline of smoothing out the experience for your users. It’s going to pay off tremendously.