The first few weeks of work following the reopening of your business were focused on sales and recouping some money. You should now be thinking about ways to improve the venture to ensure long-term stability and maximised future earnings.
The good news is that a little effort often goes a long way. There are many possibilities to consider. Here are six of the best.
Improve Your Tattoo Supplies
The quality of your work will always play a central role in the success of your tattoo business. Therefore, you must ensure that you are equipped with the right tools and materials for the job at hand. Experts at Barber DTS can help you improve your parlour with new machines, inks, needles, and power supplies. When you have the facilities needed to produce the best work, you will leave clients smiling.
Develop Your Art
Even the best tattoo equipment will produce limited results if you do not have the right level of talent. In truth, you’ve probably developed your skills during the last 18 months as a way to cure boredom. Nonetheless, it’s never a bad idea to look for professional courses or tutoring. Simply having your tattoo licence shows that you are competent. Still learning to add different types of tattoo art to your offering will support your clients.
Most consumers now care about the environment and social responsibility. Tattoos appeal to widespread audiences but it is likely that a significant percentage will want to align with a tattooist that cares. Therefore, focusing on sustainability for the brand should be high on the agenda. Going green can become a significant part of your brand personality. The fact it can save you money in the long run by reducing your expenses is useful too.
Hire And Expand
Expansion can take many forms from relocation to adding new services. As a tattooist, though, there is only so much that can be achieved with one pair of hands. So, hiring an extra pair of hands may be the smartest move. One option is to take them on as traditional employees. Another is to let them go self-employed while taking a commission or charging a fee to use the workspace. Either way, they must be talented.
Invest In Customer Tech
Buying the right products for tattoo art is the most important thing. However, customer care will play a key role. Technology enables you to provide a much better standard without losing time. Adding chatbots to your website is a great option. Meanwhile Text Anywhere SMS reminders ensure that you no longer lose appointments. After all, each client that forgets the time of their tattoo will cost you money.
Make Side Income Streams
Finally, you can look to create extra revenue streams. You may have already tried this during the pandemic but should not overlook the ongoing possibilities. Merchandising opportunities include creating t-shirts, wall art, or products out of your designs. Producing a podcast or vlog can be a useful idea too. Aside from generating another source of income, it increases the awareness of your tattoo parlour.