*This is a collaborative blog post.
While there are many blogs online right now, you will be pleased to discover that there is always room for new blood. However, it is possible to set up and run a successful blog in 2020. All you need to do is floor the sage advice you will find below.
When creating a physical product, businesses look at the things that make their item different to everyone else’s on the market. They call these things the unique selling proposition or USPs. Of course, you can apply this idea to blogging too. That is, the biggest USP you will have when setting up your blog is your individual voice and point of view.
Therefore, if you carefully consider where it is you are coming from as you begin, you can manoeuvre your unique voice into a brand. Something that is cohesive and which your followers will be able to relate. Therefore helping you to create a stable readership and ensure the longevity and success of your blog.
It’s not just your brand that will make your blog successful. A great deal of your success will depend on your ability to generate quality content consistently as well.
Now, ‘consistently’ can mean different things for different people from one post a week to one every day. Although it is always wise to remember that even the most dedicated of your followers won’t want to be spammed with stuff all the time. To that end, it’s a much wiser idea to strike a balance between regularity and the ability to generate content that is insightful, engaging, and that has something to say.
Privacy online is a hot topic in 2020, and of course, that will apply to anyone taking up blogging as well. The thing is part of being a blogger is to offer your audience an authentic piece of who you are. Unfortunately, if you get this wrong, it can cause privacy issues such as oversharing.
With that in mind, it’s a smart idea to consider what you will and won’t share online before you begin your blog. For example, sharing where you have been is usually fine, but giving dates and locations for where you will be could potentially cause your trouble.
Additionally, safeguarding your home contact details and address can be a good way of separating your online and offline lives. Happily, you can use services like the one from physicaladdress to help you with this. The benefit of which is that they will allow you to receive all communications quickly and easily and securely.
Finally, many people are finding that to be successful in blogging in 2020 they need to add additional income streams. What this means is adding services or products to their blogs that require payment to access.
There are two ways of going about this, including selling branded merch or offering services like life coaching one a one to one basis. Both of which you can then use your blog to promote and should, therefore, ensure the long term success of your blogging venture.